Okay, this is exactly the first time in my life I have bought USA Today, the Newspaper. There are about 100 newspapers I would have preferred, but an assigment is an assignment.
I logged on to USA today the virutal newspaper early this morning, while waiting for it to get light so I could go shovel snow. I recall the headlines were about the Grammies, which interest me not at all. Eventually, I shovelled snow and went to work. On the way home I bought a USA Today. To my shock and surprise, the headlines on the hard copy USA Today were about the “Potomac Primary” and the Mexican economy, subjects far more interesting to me than the Grammies. But then, further shock, when I re-logged on the the USA Today website, the virtual headlines had changed to a Chinese spy case, a Zurich art robbery, and a Blackberry outage.
All the versions of USA Today that I checked had the date February 11, today’s date. Yet over the course of about 12 hours, all were different in content. I have no idea how many times the virtual newspaper changed in this time period.
Obviously, the paper edition of USA today that I had was fixed and would not change. There was still a Grammy article on the front page, but it was not the major item. The Democratic Primary and the Mexican Economy were. At some point during the day, those two headlines were eclipsed by the Chinese spies and Zurich and the Blackberry outage.
Point to take away, I guess is that with on line papers, at least big ones like USA today news is fungible. My guess is that people who like this newspaper can keep going back to it all day and getting new news. Perhaps they even keep track of the number of hits and count them and put the most popular articles up front. Just speculation. That is what I would do.
Another thing I noticed was that on virtually every page of the virtual newspaper there were ads. I didn’t see a single ad on the hard copy until Page 5A which was all one big ad. And of course some of the virtual ads were interactive.
I clicked on some stories and was sent to other virtual pages which had more ads and referred the reader to even more stories. The virtual paper never seemed to end. The actual paper, was obviously quite finite.
Which did I like better? Sorry guys, but I like reading hard copy. Habit I guess. It’s why I still buy books even when I can read them free on line. There is something about holding what you are reading. It’s also why I buy CDs and do not own an IPod. I have a nice stereo system, however, which fills the living room with sound. Somehow, that seems more real to me than an IPod.
I am unquestionably from another generation.
So sue me.